Kith just released a Marvel vs. Capcom collection, and it’s a good example of how video games continue to shape style in really direct ways. The drop pulls from the classic arcade series with graphics and character references that feel familiar without trying too hard. Tees, hoodies, outerwear, and accessories all carry that mix of nostalgia and modern streetwear Kith has been known for.
The collaboration also includes a set of ASICS sneakers themed around characters like Captain America, Guile, Iron Man, and Mega Man. It fits into the larger trend of gaming shaping culture, and in this case, shaping footwear & apparel design.
Kith went further by working with Hasbro and Jada Toys on custom action figures and releasing a branded Arcade1Up cabinet loaded with Marvel vs. Capcom. It’s a reminder of how the physical and digital sides of gaming have always overlapped and influenced genres beyond the arcade.
This collection works because it treats gaming as a natural part of culture, continuing to influence how people dress, shop, and think about whats cool.
See more: https://kith.com/blogs/discover/marvel-vs-capcom-kith
