On September 12, MARKET Studios rolled out its Sonic the Hedgehog collaboration with SEGA. The collection included embroidered hats, premium hoodies, and tees featuring Sonic and friends, and the launch event at their flagship store brought people together for a gaming tournament, giveaways, and a meet-and-greet.
What stood out was how the release went beyond just selling clothes. It turned into a moment for fans to gather, play, and celebrate something that’s been part of gaming culture for decades. That mix of product and experience feels really timely, and it’s something we’ve been thinking about a lot at Vitamin too. Whether it’s through our in-store arcade or upcoming events, we’re always looking for ways to make gaming feel like something you can share in person, not just behind a screen.
Read the full article here: Hypebeast
