Nike’s latest collaboration reimagines what it means to be an athlete in 2025, spotlighting competitive gamers like TenZ, SonicFox, and Scarlett as the new faces of sport.
The campaign folds gaming and fashion together in a way that feels like it's been here all along. You get football-inspired silhouettes and track-ready fleece, but the real highlight is the reworked Shox MR4, stretched, squared off, and turned into something between a mule and a dress shoe. It’s both strange and perfect, the kind of design that feels out of place until suddenly it isn’t.
What stands out is how this project treats gaming as culture, not niche. It’s a familiar idea for us, finding the shared ground between play, style, and design. Nike and Martine Rose are continuing the trend of infusing gaming culture with everyday life.
